Advertisers and marketers are keen to experiment when it comes to marketing strategies and taking their branding to the next level. One such popular form of advertising is the use of custom window stickers, which is an effective and budget-friendly marketing tactic today. Customized stickers are now finding their way into the consumer culture and therefore, new trends are coming up when it comes to custom-made window decals.
According to an article published in Entrepreneur, avoid being using too obvious by using window stickers or decals to spread the word about your business to prospective customers and boost brand awareness.
In this article, we will walk you through some of the top trends in customized window stickers. Read on to learn more.
Distressed sticker design
If you use distressed sticker design for your store advertising, you are on the right track. It signifies vintage branding, which is suitable for specific businesses or brands. These stickers can display a sticker flaunting a man’s beard. You may use distressed designs for your café, salon, fast food restaurants like pizza outlets, and things like that. It is a popular trend and if your business fits the ones mentioned, you can use distressed sticker designs.
Unconventional or unique design
Every business or store would like to use decals that stand out from the competitors. Therefore, you need to consider unconventional sticker designs to pique customer attention. Avoid using rectangular shapes, as they are obsolete these days. Focus on unconventional shapes when it comes to your window stickers because they are trending today.
For example, if you are selling natural products such as honey, you can use window stickers displaying a honey dipper image or design to resonate with your targeted audience.
When it comes to die-cut stickers, they are an attractive way to promote your brand and products. These stickers are cut in a precise shape, according to the design. The die-cut design is easy to use because you can simply stick it on store windows without the hassle or largeness of square or rectangular stickers. You can use die-cut stickers if you sell educational materials like textbooks, stationery items, etc on your storefront.
Glossy sticker finish
If you want to take your window advertising to the next level, opt for glossy stickers, which look great on storefront windows, car windows, and any other outdoor form of advertising. Glossy window stickers look lighthearted, livelier, and interesting. Glossy window stickers work best for cake and pastry stores. The glossy finish helps to make the bright chocolate, yellow, or pink hues stand out more for your cakes and pastries.
When you want to promote your brand using sticker marketing, use vivid colors that grab customer attention. Brilliant colors are even noticeable from a distance and make customers’ heads turn, more so if you use the best designs. For example, if you have a store selling musical instruments, use brilliant colors and appropriate signs like the head-horn sign.
There is no single solution when it comes to window stickers, designs, and colors. You need to stay aware of the current trends to communicate your brand message to your targeted customers.