Enhancing Your Marketing With Color Psychology

color psychology

In our world of online shopping and abundance, customers have more choices than ever before. Seemingly minor factors such as color can be the difference between a sale and a missed opportunity. After all, color accounts for between 62% and 90% of a modern shopper’s decision to purchase an item. In big purchases like real estate, the wall colors in rooms can knock thousands of dollars off a purchase price. If you’re trying to sell something, you need to know how color psychology affects consumers. 

Here’s an example of color psychology in action. The sight of red increases pulse rates and blood pressure in humans. Brands use the color to draw attention and denote urgency in situations. Because red leads to more conversions than any other color, brands use red on their call-to-action buttons and landing pages. However, context matters. Red can also be associated with blood or pain, making it a poor color choice for homes or hospital rooms.

Colors also work differently for different demographics. Purple is a favorite color among women but not men. Therefore, marketing efforts targeting women are far more likely to use purple. A coat of paint can change everything in marketing materials’ success.

Learn about the psychology of color in marketing, what color does to the brain, and colors that maximize your marketing value