The United States is home to 800,000 dental professionals and over 200,000 dentists. However, as many as 35% of dentists say they simply aren’t seeing enough business in their practice and are even losing confidence in the industry. So, what are some driving factors behind this sentiment?
One of the most troubling trends is the current state of the economy. Unfortunately, many people are having to cut back on spending, which would include the copays and coinsurance for dental work. Additionally, layoffs are becoming more prevalent, which means that people are losing their employer-sponsored dental benefits as well. This makes it hard not only to keep a practice’s current clientele, but also to attract new customers.
Fortunately, marketing is able to help on both fronts. It is estimated that marketing has the potential to increase revenue by 20% over 5 years. The most important marketing technique is establishing a proper virtual presence. Designing a website, SEO, and AI implementation are all major factors that increase your practice’s visibility and reinforce your brand to existing clients. Ultimately, if you want to make sure your practice stays afloat during these turbulent times, taking advantage of marketing is the best step for your business.
Source: Dental Marketing Guy