As a long-time proponent for sustainability in the meat manufacturing industry, commercialization of clean meat, and animal health rights, Paul Shapiro is a well-respected thought leader. Throughout his diverse career, Shapiro has garnered extensive experience in these realms. He has become an avid champion for evolution in the meat industry, and his thoughts have been shared via multiple media outlets. Paul Shapiro has successfully spearheaded four bespoke TEDx Talks and has previously published multiple scholarly articles within leading journals. Leveraging his expertise, he has penned the revolutionary book, “Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World”.
The book touts 256 informative pages and was released in January 2018. “Clean Meat” was published by Simon and Schuster’s Gallery Books. The tome’s cover features a compelling instruction from Eric Schmidt, CEO of Google’s parent company, Alphabet. Simply, he tells prospective readers to “read Paul Shapiro’s compelling and optimistic book”. “Clean Meat” also features a meaningful forward by Yuval Noah Harari, author of the famed book, “Sapiens”.
Content And Meaning
Divided into 8 well-placed chapters, the meaningful read covers the proverbial “second domestication”, modern food sustainability issues, and current concerns in the meat manufacturing realm. Shapiro not only gainfully dives into the problems associated with the status quo but delivers promising insight about the innovation taking place to resolve these issues. He examines the breakthroughs associated with the scientific harvesting of real meat products via animal cells. This forward-thinking process would eliminate traditional meat farming, rendering positive results for the meat industry, animal welfare, sustainability and the environment, and the health of consumers.
The book reads like a front-row account of the major players involved in the race for clean meat. It honestly explores the challenges that innovators have faced, the court of public opinion, and the potential of clean meat to revolutionize the world. Shapiro doesn’t shy away from these debates. Rather, he uses them to inform readers and allows readers to grow alongside the movement.
Shapiro expertly shares complex theories in easily digestible bites. He evokes an educated but approachable tone that makes “Clean Meat” a seamless read. He educates readers without preaching and renders it easy to follow along on the journey toward the commercialization of clean meat.
Shapiro’s all-encompassing book officially became a Washington Post Best-Seller on January 7, 2018. Since release, it has continued to enjoy positive public feedback on virtually every forum. On book-selling giant Amazon’s review section, Shapiro’s book touts an impressive 4.8/5 rating. Reviews from The Wall Street Journal, NPR, and Pacific Standard share the general public’s love of Shapiro’s “Clean Meat.”
Shapiro’s book has also earned praise from Former U.S. Secretary of Health and Human Services, Kathleen Sebelius, and the Executive Director of The Good Food Institute, Friedrich. It has been praised by business leaders, other authors, non-profit leaders, and of course, cellular agriculture pioneers.