How Digital Solutions Can Help Healthcare Businesses

The Covid-19 pandemic has changed the way we live our lives, with social distancing, wearing face masks and even lockdowns that have had a serious impact on all types of businesses. The healthcare sector is embracing online technology in several ways with the aim of providing virtual services via video calls using VoIP technology.

Virtual Healthcare Examinations

Many doctors and physicians around the world are now offering their patients virtual consultations via Zoom and Skype, which enables the medical practitioner to virtually examine the patient and in most cases, this is enough for the doctor to make a diagnosis. In the event the doctor needs to see the patient face-to-face, they would ask the patient to make an appointment to visit the surgery.

E-Commerce Healthcare Products

The current Covid-19 pandemic has turned all consumers to shopping online and if you run an e-commerce website that sells health-related products, then perhaps you should engage in Pay-Per-Click or SEO by Move Ahead Media, which is the right marketing approach. A leading SEO agency would be able to define your target groups and create a Google Ads campaign that delivers results, targeting the right people with the right kind of ads.

Pilates & Yoga Classes

You would be forgiven for thinking that all yoga and Pilates classes would have to stop during the lockdown, yet the vast majority of Pilates and yoga studios do offer virtual classes. Once you are connected to the Internet, simply click on the link sent by the fitness studio and you will have audio and video that enables you and your instructor to communicate effectively. As well as exercising, we should also take a daily vitamin supplement, which ensure we are receiving essential vitamins and minerals to stay healthy, even during the lockdown.

Social Media Marketing (SMM)

With most of the population in lockdown, you can be sure that everyone will be on their social media pages, which offers you a great chance to get your message across and promote your business on Facebook, Twitter and Instagram. If you have yet to create social media accounts, talk to a leading SEO company and they can take control of all your social media accounts and set about creating a large social media following. It is also important to check daily for Covid-19 updates, as things can change very quickly.


This is another field that can benefit from VoIP technology and by setting up Zoom, you can offer one on one virtual therapy sessions with your clients. If you are not IT competent, talk to a local digital marketing agency, as they could help you set up virtual consultations, as well as get your message out to the world via digital marketing. Using audio and video, it is possible to instruct your patients on how to safely carry out exercises, just as if you were in the same room as the physio. If anything good has come from the pandemic, it is the widening use of VoIP technology to enable businesses to continue to operate, and while not every business can do this, those that are able to are seeing the benefits.

There are many things that you can do to help your healthcare business during the pandemic and with a focused digital marketing campaign, you can make sure that your message reaches your clients.